Elder plans 40 more care home builds to cater to increasing demand


Award-winning live-in care startup, Elder, will expand its portfolio by rolling out 40 more care home builds nationwide.

The tech startup previously constructed the equivalent of 20 care homes in 2018 and has already sprung up five more in the last two months.

The company said: “As the UK care home sectors continue to struggle with a combination of an ageing population, coupled with a lack of funding to get new projects off the ground, Elder is celebrating unprecedented growth by using unique technology to make care in the home a suitable alternative.”

While financial pressures are forcing traditional care homes to increase size, the company said it is focused on delivering “person-centred” care.

Pete Dowds, CEO at Elder, suggests that the company’s services will also benefit the NHS, as live-in care leads to fewer hospital readmissions, adding that the platform can relieve around 60% of delayed transfer of care instances.

The platform uses its evolving matching algorithm to act as an introductory agency, matching professional and vetted live-in carers with families across the UK.

This same technology allows them to provide a carer within as little as 24 hours.

After showing growth of over 800% during 2017-2018, Elder was labelled ‘the third fastest growing company in the UK’, by TECH5 at the beginning of 2018.

Dowds said: “The growth we’ve seen to date has given us the momentum to propel the company forward through 2019.

“Families and local authorities are finally seeing better quality elderly care becoming accessible and affordable.”

Elder’s employees operate in over 300 towns and cities nationwide.


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