EXCLUSIVE: Innovative Aged Care Chair Laurence Geller reveals growth plans


Innovative Aged Care chair and founder, Laurence Geller, has revealed plans to build on the success of his Chelsea Court Place luxury dementia care home.

Laurence told CHP that work had begun on three 30-35 bed luxury care homes in north and west London following the successful launch of the 15 luxury suite, Chelsea Court Place in 2016.

The three new homes, which are located in Abbey Road, St John’s Wood, near High Street Kensington and on the eastern side of Notting Hill, are scheduled to open by the end of 2020.

“We think 30-35 beds is a very good model but we don’t want to go much bigger because we don’t want to depersonalise our service,” Laurence said.

“I would like to have double that number of properties but not much more. We are underway with further site acquisitions in Greater London.”

Given the recent problems encountered by some high profile, high end retirement developments in London, CHP was interested to hear what the local authority response had been to Laurence’s planning proposals.

“The local authorities have been supportive once we articulate the local need and what we are doing to support dementia care in the local boroughs,” Laurence said.

“I don’t want to say that initially we get a sympathetic ear but we get a more open minded hearing.”

Innovative Aged Care has established a niche in the high end luxury dementia care market through offering 24 hour bespoke nursing care and a dementia day care service at Chelsea Court Place.

The luxury dementia care home was founded on the model of one carer to every two residents. The labour intensive model, which offers the highest level of curated care, increased resident longevity and quality of life, is funded by weekly fees of up to £3,000, which make Chelsea Court Place one of the UK’s more costly care homes.

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