Government launches next phase of social care recruitment campaign


Minister for Care Caroline Dinenage has announced the launch of the next phase of the government’s adult social care recruitment campaign.

The next phase will run from autumn 2019 to April 2020 with the Department of Health & Social Care calling for support from providers from across the adult social care sector to advertise vacancies and share success stories.

Minister for Care, Caroline Dinenage, said: “The social care sector is crying out for talented care workers with the right values. We’ve seen from the campaign already that there are the right people out there but there is still a huge demand and we must reach out to more people to show them that careers in adult social care can be varied, rewarding and flexible. I’m calling on the social care sector to rally together and lend us their support again to bring to life the true rewards of caring and showcase the qualities needed to do the vast range of diverse jobs in care.”

The first phase of the campaign has already generated a 14% uplift in clicks on the apply button for care roles on DWP Find a Job and 97% more searches for jobs containing ‘care’ or ‘care worker’.

One in four (26%) care employers surveyed saw an increase in either enquiries, applications, interviews or vacancies filled.

Skills for Care Interim CEO Andy Tilden said : “We fully support DHSC’s adult social care recruitment campaign, and we want every care provider to get involved as closely as they can supporting these critical efforts to find workers with the right values to take on jobs that offer huge professional and personal rewards. The upcoming PR recruitment events offer a great opportunity to speak to potential employees, showing them the flexibility and pride offered by starting a career in our growing sector, so we are confident providers will jump at the chance to get involved.”

If you are a care provider and would like to support the campaign by sharing case studies please contact [email protected]. Over the coming months the DHSC team will also be sharing activity plans and engaging directly with specific members of the sector to help them best showcase the variety of roles in the care industry.


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