Lauren Laverne appointed ambassador for Music for Dementia 2020 campaign
BBC TV and radio presented Lauren Laverne has been appointed ambassador of Music for Dementia, a new campaign calling for music to be accessible to everyone living with dementia.
The campaign, which is also backed by Secretary of State for Health and Social Care, the Rt Hon Matt Hancock MP, aims to make music available to people living with dementia and their carers across the UK.
Lauren said: “Music’s connection to memory is something we intuitively understand and celebrate every day on radio shows like mine, but we are failing to use this powerful tool in the fight against dementia. Music should be made available to everyone living with the syndrome.”
Lauren will bring her experience and insight from the music industry to her role with Music for Dementia 2020 – an initiative created and funded by The Utley Foundation. She will help shape the campaign over the course of two years and increase awareness around how and why music can be used as an integral part of dementia care.
Neil Utley, co-founder of The Utley Foundation, said: “We’re thrilled to have Lauren Laverne on board as an ambassador, who brings vast experience from the music industry. I know that she will be hugely influential in helping to spread the message about the impact music can have on the quality of life for people living with dementia.
“People with dementia often live in a silent world. Yet music can be used to minimise their day to day anxiety. The ability to connect to music is an innate aspect of being human and there is substantial evidence to demonstrate that.”
Visit http://www.musicfordementia2020.com/ for more information, to sign up to the Music for Dementia 2020 newsletter and to become part of the taskforce.
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