Recruitment marketplace Florence raises £5m for development plans


Recruitment marketplace Florence has raised £5m in funding to widen its nurse and carer user base.

The fundraising was led by SEEK, a global leader in the creation and scaling of online marketplaces, alongside existing backers Waverly Capital, Rianta Capital and a network of investors.

Charles Armitage, Founder and CEO of Florence, (pictured) said: “The funding round is a direct response to the value we can add to the UK social care sector. We have a track record of significantly improving the ease and efficiency with which social care businesses can source and coordinate a flexible workforce, and the control and accessibility with which nurses and carers can connect to work. We are delighted to have secured this investment as we deepen our commitment to transforming the staffing and recruitment process in social care for the better.”

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The funding will be invested in the development of digital tools to improve the platform experience, and native apps, including mandatory training and revalidation features.

Isar Mazer – Chief Operating Officer SEEK Investments, said: “We are pleased to support Florence in its next phase of growth sharing our expertise in scaling employment platforms. Online platforms are driving significant efficiencies for businesses in the coordination of labour and improving the ease, transparency and control that workers have in identifying and connecting to work opportunities. It is exciting to see the value that Florence can add to the UK social care sector.”



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