Government to launch national social care recruitment campaign


Minister for Care, Caroline Dinenage

A national campaign to recruit more adult social care workers will be launched by the Government in mid-February.

The Department of Health and Social Care (DHSC) communications campaign will feature social media, digital and local radio advertising, events and media relations across England.

Minister for Care Caroline Dinenage said: “There is huge demand for more care professionals and we need to spread the word that careers in adult social care can be rewarding, varied and worthwhile. Care is a vocation where you can make a real difference and every day really is different to the next.

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“As part of our national recruitment campaign we want to work with adult social care providers to recruit the best possible talent and I urge them to advertise their vacancies, so we can help fill as many as possible and build a workforce that is fit for the future.”

Provider case studies and stories from their organisations will be used across the campaign, such as for local PR activity and for the campaign’s Facebook page. Interested providers can email [email protected] to get more information on how to get involved.

Providers are also encouraged to advertise their vacancies on DWP Find a Job, which is where the campaign and website will direct people to. Campaign materials will also be available to providers to equip them with information and assets to help them support the campaign locally.

Providers will also be crucial in driving traffic to the Facebook page by liking and sharing posts, sharing their own content, encouraging employees to refer friends to the sector with a #shareifyoucare hashtag and a quiz that encourages potential applicants to see if a role in adult social care is a right fit for them.

Sharon Allen, CEO of Skills for Care said: “I have spent my whole career in adult social care, so I know first-hand the tremendous professional and personal satisfaction that is on offer to anyone who joins us through this campaign.”

“This campaign will help employers find people who have the right personal values that will make them great care workers and that means people in our communities will be supported by highly motivated and skilled workers.”


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